I liked Diesel Jeans for a while now just because they're different. I admit I don't own a single pair (I'm not willing to spend >$100 on a pair of jeans) but I do like their advertising for it's "what the hell is that" component. Apparently their stores follow the same paradigm: "We didn't design our stores to be user-friendly..." A Store Lures Guys Who Are Graduating From Chinos
Posted by Pedraum at July 15, 2002 12:38 PM |