April 16, 2003

Wireless Number Portability...

We work on the kiosks that are deployed in WAL*MART stores that offer multiple carriers compared side to side. I learned about a thing called Wireless Number Portability a couple of years ago because of it. It's a federal mandate for wireless carriers to build in functionality to let consumers switch carriers and take their phone numbers with them. As you can imagine, the carriers aren't too excited about this:

"This is good for consumers," but bad for wireless carriers, said Roger Entner, an industry analyst with the Yankee Group, a research firm.

I see both sides of this thing and I firmly believe that it creates a real opportunity for carriers to form a relationship with customers that goes beyond mere promotions that change every fifteen days or so. Coverage, a fair price, customer service...these are things important to me and in that order (and I doubt I'm the only one).

Well, the carriers aren't going down without a fight. They've applied for extensions at least twice before and it appears now that they were merely stalling while they developed their case. Let's hope the consumer doesn't get the short end of the stick. If I hear of any letter-writing campaign or the like I'll link to it. Posted by Pedraum at April 16, 2003 02:03 PM |