January 27, 2004

Floss 'N' Cap

This is one of those "I wish I'd thought of that" ideas. Toothpaste with the floss right in the cap (76% of Americans don't floss). Combining two related products isn't a new idea. Just recently I was having a conversation with a friend about combo DVD-VHS players. I'm not a fan. Let's say the VCR breaks. You're now have to go out and buy a new machine to play VHS movies anyway. It's not like these things are disposable (though with the price drops they're getting close to it). But start talking about a tube of toothpaste and suddenly you are talking about disposability as a characteristic of successful product-combination ideas. Got any hot product combination ideas? Prove it.

Written while listening to He Never Knew The Benefits Of Caffeine from the album "The Networks, The Circuits, The Streams, The Harmonies" by Burnside Project Posted by Pedraum at January 27, 2004 10:44 AM |