July 13, 2005

Wally World

“The poorer, less educated, and older consumers are, the more they believe in the goodness of Wal-Mart. Adults with a high school diploma and adults age 65+ gave Wal-Mart nearly as high a grade for ”good corporate citizenship“ as for ”lowest prices.“

--AMERICAN DEMOGRAPHICS PERCEPTION STUDY, ADVERTISING AGE 6.6.05

Posted by Pedraum at July 13, 2005 12:48 AM |