December 06, 2005

NYTimes Op-Ed

Written by the lead singer of a rock band:

“The truth is that the more a record gets listened to, the more successful it is. This is not just our megalomania, it's Marketing 101: the more times a song gets played, the more of a chance it has to catch the ear of someone new. It doesn't do us much good if people buy our records and promptly shelve them; we need them to fall in love with our songs and listen to them over and over. A record that you can't transfer to your iPod is a record you're less likely to listen to, less likely to get obsessed with and less likely to tell your friends about.”
Posted by Pedraum at December 6, 2005 04:29 PM | TrackBack |