Ian Schrager, creator of mini-roomed boutique hotels and destination bars with creepy wall “paintings” has partnered with Marriott Hotels to develop a chain of boutique (read $400/night) hotels. So how does Mr. Coolhotel think he's gonna pull it off without his aesthetic getting watered down?
“The properties might not be as quirky or individualized as I might make them if I were doing this alone,” Mr. Schrager says. “But Apple manages to pull off really sleek designs that everyone of all ages responds to. And believe me, I’m not going to have a book of standards. It will be. ...” He pauses for effect. “The anti-chain.”
Written while groovin' to Sarah from the album “Fur And Gold” by Bat For Lashes
Posted by Pedraum at August 27, 2007 10:51 PM | TrackBack |