Influencers Growing Wary of Fakes

Caveat: Influencers Growing Wary of Fakes:
“There's no rocket science here: transparency matters,” she said. “Those entities that are the most transparent and say, 'It's us and we're proud of what we're saying,' do far better than those organizations that don't reveal themselves.”

Written while groovin' to 15 Step from the album “In Rainbows” by Radiohead