AT&T Home Service

As I pay my AT&T residential bill ($5/month for call-waiting? Really?) and wait for my new iPod to finish synching I read the fine print on the back of this month's bill:

“Over the last several months, we've transformed the AT&T brand to reflect our commitment to our on-the-go customers. As more customers seek to stay connected at home and on the road, we're borrowing from our mobility group and including more orange throughout our communications. Why? We're in the business of keeping you connected, and we want you to know it. Look for more AT&T orange in your January statement.”

<sarcasm>

I will hardly be able to sleep until then.

</sarcasm>

Brand hypothesis: a brand's success is the inverse of the amount of time spent talking about the brand.