June 30, 2004

Something to Read

While I get a bit of work done here...enjoy
Posted by Pedraum at 05:16 PM | | TrackBack

June 24, 2004


"Kill Your Television" read the bumper sticker on Krista's car. Bobby was driving it that day. He pulls up to a red light. The dude next to him leans out the window and yells at him, "Hey, how's about I kill you?!".

I don't get it. Is the anti-kill-your-television movement gaining ground? Am I at risk for not subscribing to cable? I know, TiVo will change my life and all that. Wanna know what else has changed my life? not watching TV.

Posted by Pedraum at 12:35 AM | | TrackBack

June 23, 2004


If you're interested lemme know, I have some invites.
Posted by Pedraum at 08:59 PM | | TrackBack

Super Men...and Radiohead Remix

Sorry, I've been slammed at work...look at this it will make you smile in a Trekkies sorta way.

And for the Radiohead fans in the house...check it.

Posted by Pedraum at 05:27 PM | | TrackBack

June 16, 2004

World Poultry Congress

This year's was held in Turkey. I don't make this stuff up.

Written while listening to Falling Down from the album "Ether Song" by Turin Brakes

Posted by Pedraum at 09:25 PM | | TrackBack


With two kids at home now, I'd better brush up on my shotgun rules lest I become an ill-informed arbiter in their teenage years.

Written while listening to Beastie Boys from the album "The Sounds Of Science (Disc 1)" by The Beastie Boys

Posted by Pedraum at 05:23 PM | | TrackBack

Achilles Heel


Posted by Pedraum at 05:21 PM | | TrackBack


Software, consumer-electronics, and communications industries are converging and the show is amazing even at this nascent stage. Read on...

Written while listening to This Is from the album "Power In Numbers" by Jurassic 5

Posted by Pedraum at 08:51 AM | | TrackBack

June 15, 2004


This is wrong.
Written in the sun-drenched lobby of 1 Infinite Loop.

Posted by Pedraum at 02:15 PM | | TrackBack

June 14, 2004

Three Bidness-Related Items

1) My new boss talks (OK, boss' boss' boss)...he's got some interesting insights. I had my first day of work today and articles like this are probably going to be about as much information as i can give. Long story short, it's a good company. Highlights:

Q: You've been criticized forever for not playing in the low end of the PC market. Is the iPod your $400 computer?
A: Yeah, we actually approached it that way. We said we're going to invest in the iPod rather than a PDA and we also said it looks a lot like a $400 computer. And for us the volume is pretty good, so yes. But we want to make them cheaper still. I mean, we're not happy with iPods costing $300 and $400 and we want to keep driving the prices down on them so we're working very hard on that.

Q: A lot of music is likely to be available in formats I can't play on my iPod today.
A: Like what?

Q: Like [Microsoft Corp.'s] Windows Media Format. Why should I as a consumer have to have a limitation on my device because you have a religious war with [Microsoft Chairman] Bill Gates? Are you against consumer choice?
A: No. Right now we've got a choice to make ourselves, which is should we spend our energy enhancing the music store and enhancing the iPod in the format that has 70% of the business or should we take some of that energy and stop innovating and go back and try to play Windows Media, which has 30% or less of the market. And we've chosen right now to go with the 70% format. We really believe that we can innovate much more if we control that technology.

Q: So what if they get to 50%?
A: Well, then let's talk again.

2) Bono is joining a VC fund. The name of said fund? Why, Elevation naturally.

3) Congratulations Payam:
"Reply Inc., Walnut Creek, Calif., launched a Web site (www.reply.com) that provides one-stop shopping for residential real estate, automotives, home improvement, financing, insurance and other categories. Reply said its service marketplace comprises more than 12,000 service providers nationwide. Reply, formerly called Next Phase Media Inc., has 75 employees."

Posted by Pedraum at 09:53 PM | | TrackBack

June 10, 2004

Not Quite As Old Skool

But old skool none the less...

A couple of band pictures taken at UCDavis. The year was probably 1992 on the left and about the same on the right. We played a place called Mansion Cellars during Wednesday open mic nights. Here were other musicians (and I use the term for all of us collectively, very loosely) with their flutes, or their acoustic guitars. And here comes us, BFJ, with our drum kit, bass rig, two electric guitars with way too much amplifier wattage, and a saxophone player. It was the ultimate in shlepping for 10 minutes of playing in front of a small crowd.

Our persistence paid off though (and I use the term very loosely). In a matter of a couple of years we had built up quite the following in Davis, eventually opening for bigger acts that were coming through town (No Doubt, Cake, Fungo Mungo, Michel Jackson, Prince--OK, I'm lying about the last two...but still). We recorded a demo in the garage belonging to a middle aged father of three whose first words upon opening the door were, "Do you smoke dope?" Needless to say, it's a rough demo.

The picture on the right captures noon on the quad at UCD. That was the time you lived for in Spring and Summer (if you were stuck in summer school). By 1994 the band had become popular enough that we were being invited to real paying gigs. Noon on the quad for homecoming, Picnic Day at noon on the main stage, and the like. I know it's not much, but for a kid who dreamed of playing music this was pretty good stuff.

Since the gravy days of college I've kept a guitar with me at all times and have continued to write music albeit in a much more insular form. The recording I've done has been very personal and I'm not ready to share just yet but I will share what my young prodigy has most recently produced.

Written while listening to Georgia On My Mind from the album "The Very Best" by Ray Charles

Posted by Pedraum at 03:58 PM | | TrackBack

Hassle? The Hoff?

Hassle, The Hoff
I still don't completely believe this is true...Since when does being neighbors with a rap icon make you think you can rap yourself?

Written while listening to The Wacky World Of Rapid Transit from the album "I Wish My Brother George Was Here" by Del tha Funkee Homosapien

Posted by Pedraum at 10:49 AM | | TrackBack

June 08, 2004


You heard the new Seals & Crofts Summer Breeze remix? It's dope yo (requires iTunes...you do have iTunes installed, right?).

Written while listening to A Modern Way Of Letting Go from the album "The Remote Part" by Idlewild

Posted by Pedraum at 09:52 PM | | TrackBack

June 07, 2004


A primary reason I'm headed to Apple. It's stuff like this that gets me fired up about work.

Posted by Pedraum at 05:44 PM | | TrackBack

June 06, 2004

You Guys vs. Y'all Smackdown

Ever since a speech class in college I've been trying to avoid using the term "you guys" to refer to a mixed group of people. If it's a group of men, OK, they're all guys. But if there are women in the group then isn't that a bit sexist? And what if it's a group of all women. You guys for sure could be offensive to some in that situation. OK, probably not but still this professor in college was adamant about it and, so sue me, I'm impressionable. Now that I'm so old and so much wiser, I thought I'd bring the question to you, loyal readers, to help inform the debate. Personally, I like "y'all" cuz it makes me feel a bit hip-hop.

Written while listening to Get Down from the album "God's Son" by Nas

Posted by Pedraum at 08:40 PM | | TrackBack

June 05, 2004

New Toy

Sean's 11th Birthday Party, 1980
We bought one of them thar new fangled all-in-one doodads and I've gotten the urge to scan a few old skool pics I've got laying around in one form or another. The one above is just to whet your appetite (you recognize those dudes? Nice velour BuggaSG). That is, if an appetite for such stuff exists. Lemme know and I'll post more...cuz you better believe I've got 'em...you'ad bett-air get youssed to eet...baybee.

Written while listening to Man No Sober from the album "True Democracy" by Steel Pulse

Posted by Pedraum at 08:53 PM | | TrackBack

Excuse me...

This is a bookmark to myself.

Posted by Pedraum at 03:27 PM | | TrackBack

Dejected Ninja

His kung pao is strong.

Written while listening to Jellyfishes from the album "Sons Of Koop" by Koop

Posted by Pedraum at 03:26 PM | | TrackBack

June 03, 2004

Read This

It's good for you.

Posted by Pedraum at 09:18 PM | | TrackBack

A Quick Joke

Apologies if anyone's offended...

President Bush gets out of his helicopter
in front of the White House carrying a baby
pig under each arm.

The Marine guard snaps to attention,
salutes, and says: "Nice pigs, sir."

Bush replies: "These are not pigs, these
are Texan Razorback Hogs. I got one for
Vice-President Cheney, and I got one
for Defence Secretary Rumsfeld."

The Marine again snaps to attention,
salutes, and says, "Nice trade, sir."

Posted by Pedraum at 08:53 PM | | TrackBack


Wish I'd had this the first time, when we had a boy.

Posted by Pedraum at 01:03 PM | | TrackBack

Changes Come In Waves

Ya'll know about the new baby (we had two stretches of sleep last night that have moved the sleep deprivation in the right direction) but we've got other changes afoot. Some of you may have heard this story already...I was contacted by an internal recruiter from Apple a month or so ago who left me a message about a new group that's grown within Apple over the last couple of months. It's the Worldwide Online Store and it's apparently got a lot of internal focus right now. Sales from this direct channel ("direct" including the physical Apple Retail Stores and the Telesales along with the Online Store) are going way up. Apple likes to control the shopping experience (all the way down to the packaging of products--iPod users know what I'm talking about) and the next place they're aiming their focus is the Worldwide Online Store. I thought the call from the recruiter was a friend playing a practical joke on me. The 408 area code led me to believe it was Shervin or a friend he'd put up to leaving the message; it sounded too good to be true. I called back the "recruiter" and thankfully didn't make an ass of myself when he started talking, I was unusually professional and we set up a breakfast for the next morning at the Hobees across from De Anza College (very Silicon Valley and very relevant to Apple history). Breakfast went well and was followed the next morning by a breakfast with the hiring V.P., Jennifer Bailey. That, too, went very well and I went in for a few interviews over the next couple of weeks.

I received an offer about three weeks ago to become Apple's Director of Product Management and Strategy for the Worldwide Online Store. I'm very excited to get started on June 14th. I've got a couple of positions to fill when I get started so if you or someone you know is qualified, lemme know. Does using a PowerBook as your assigned work computer sound like a good deal or what?! UPDATE: the job listings link has become stale. Use the search by job requisition number to search on #2123445. Thanks to PK for the catch).

I leave behind a position as a Director for the fastest growing division of the largest company in the world. I know, what am I thinking? For those that ask that question, you don't know me very well. I've been an Apple guy for years now and working for a purveyor of cool carries a lot of weight with me. The friendships and the experiences gained at The Dotcom teed me up perfectly for this new opportunity and I'm grateful for that...but with two kids at home now, working for a company I'm passionate about (that happens to be 30 minutes closer to home) takes priority. Stay tuned for updates.

Written while listening to Rider On The Wheel from the album "Made To Love Magic" by Nick Drake

Posted by Pedraum at 01:00 PM | | TrackBack

June 02, 2004

Google Bookmark

More as a bookmark to myself than anything else, there this article written about the culture surrounding Google.

Appropriately written from Stanford...birthplace of Google.

Posted by Pedraum at 10:07 AM | | TrackBack

June 01, 2004



Posted by Pedraum at 09:19 PM | | TrackBack


The above acronym is used to describe a stack of software that is used to run some pretty huge websites. How much would you pay for a server operating system, world-class web server software, a database with all the bells and whistles expected of today's data-driven applications (including query caching and crash recovery for the geeks in the house), and a scriptable front-end system catered to being embedded in HTML to rapidly deploy and modify interfaces? I can't divulge specifics about contracts I may have been involved with at previous gigs but i can tell you that the above system can cost enough to make the barriers to entry for many businesses too high depending on expected volume. Linux, Apache, MySQL, and PHP (LAMP) provide a very real system for constructing highly sophisticated web-based applications. I'll let Giao and others give you the specifics, HP has validated the platform witha move like this one. Oh, and by the way, you're soaking in a LAMP stack right now. Cheers.

Written while listening to KCRW Music

Posted by Pedraum at 07:59 PM | | TrackBack