January 27, 2005


Here I go talking about work again. I can't help it, it's the New York Time's fault. They're the ones who keep writing about us. In this installment the Genius Bars of the retail stores are discussed. Ron Johnson, mentioned in the article, is a cool cat...he used to work with my old boss and is responsible for putting “tarzhey” into the everyday vernacular of millions of American Target shoppers, further helping distinguish it from it's less-well-coifed half-brother Wal-Mart (ya never hear anyone pronounce their name with a faux French accent do ya?) (props for the linky Drew)

Written while groovin' to The Shamen - Move Any Mountain (I.R.P. In The Land Of Oz Mix) from the album “Perfect Remixes Vol.1” by Paul Oakenfold

Posted by Pedraum at 10:32 AM |

Selling Out?

Y'all may have noticed that I've sold out recently by showing ads on Ariped. With all due respect, I sold out years ago when I started working for Walmart.com. This current manifestation of perceived selling out is less about capitol expansion and more experimentation. You see, the online ad space is interesting to me for many reasons which we won't get into here. And since ariped.com literally gets tens of pages views a day I thought it would be an interesting test setting up Google AdSense. The answer? Not much; it's really easy.

Posted by Pedraum at 09:45 AM |

January 26, 2005

You're shmoopy...no, you're shmoopy

You're both shmoopy!

Written while groovin' to The Blues Part II from the album “Vertex” by Buck 65

Posted by Pedraum at 11:46 AM |

January 25, 2005

Ya think this is real?

If so, I hope he's moved on from television work.

Posted by Pedraum at 12:09 PM |

The 101 Dumbest Moments in Business

My favorite from the list has to be #'s 7-9:

7-9 If you can't beat 'em, join 'em.
In April, RealNetworks CEO Rob Glaser—seeing his online music store struggling to compete with Apple's iTunes because it's not compatible with the iPod—e-mails Steve Jobs suggesting that he open the iPod to other purveyors of digital music. The e-mail is immediately leaked to the New York Times, which interviews a surprised Glaser. “Steve is showing a high level of fear,” he says.

If you can't beat 'em, and you can't join 'em, encourage people to whine about 'em.Still peeved that Apple won't allow the iPod to play downloads from his online music store, Glaser launches an online petition urging Apple to open up. He quickly pulls the petition offline when he discovers that most of the signers have left strident pro-Apple comments.

If you can't beat 'em, and you can't join 'em, and you can't get people to whine about 'em...put out some half-baked software that forever alienates potential customers?Not backing down, Glaser offers a software hack that allows iPods to play songs purchased from Real. Apple blasts its rival for exhibiting “the ethics of a hacker” and warns iPod users that future updates to its software will render the Real songs unplayable. But it turns out that if Real is acting like a hacker, it's not a particularly talented one: Several Real customers report that the software fills their screens with ads and crashes their computers. In November an Apple software update blocks the hack.
Posted by Pedraum at 11:59 AM |


WiKi + Recipes = Wikipes

Written while groovin' to Spaceship from the album “Into the Sun” by Sean Lennon

Posted by Pedraum at 10:30 AM |

January 24, 2005

The World is Electronic

If Borat were to branch out into electronica, and if he were to wear one of foil suits that make you all gamey and make you lose weight cuz you're like, sweating like a pig...well, then he's be this guy.

Written while groovin' to The Truth from the album “Life Mirrors” by Beatless (Alex Attias & Paul Martin)

Posted by Pedraum at 04:54 PM |

Plug 1

Not one to toot my own horn, I could resist linking to this bit of news about Apple:

iTunes users are now downloading one and a quarter million songs per day, which is an annual run rate of almost half a billion songs per year.

Now, to be fair, I would have linked to this story whether or not I worked for Apple. It seems a clear indication (to everyone except the record companies it seems) that the landscape of finding and buying music has changed forever.

Written while groovin' to Dolphins from the album “Don`t Try This At Home” by Billy Bragg

Posted by Pedraum at 07:50 AM |

January 23, 2005

Boo! E-commerce Graveyard

Like a who's who of who's no longer. Whew.

Written while groovin' to Dirty Man from the album “The Soul Sessions” by Joss Stone

Posted by Pedraum at 10:03 PM |



Johnny Carson

Posted by Pedraum at 02:15 PM |

January 21, 2005

Speaking of Satan...

One can learn so much from Iron Maiden:

In a time when dinosaurs walked the earth
When land was swamp and caves were home
In an age when prize possession was fire
To search for landscapes men would roam

Word my friends. Word.

Written while groovin' to See No Evil from the album “Marquee Moon” by Television

Posted by Pedraum at 10:41 AM |

Hook 'Em Satan

Satan Bushhookem Laura-Bush-Hookem

So Jenna Bush (purported party animal) was captured on film (or whatever one must say these days when there's not actually any film but rather bits...but I digest). Thanks to Kwine for pointing this out. As a public service, I think it's important that you all know that Jenna's (may I call her Jenna?) is not an isolated Satan Sign (SS) incident. In fact, her family's been throwin' up them signs for days yo. North Lawn, South Lawn, Rose Garden, Air Force One...satan satan satan! Dayam.

Written while groovin' to Monkey Gone To Heaven from the album “Doolittle” by The Pixies

Posted by Pedraum at 09:34 AM |

January 20, 2005


Most of you may have already seen it but this creative use of the Goggle API impressed me,

Posted by Pedraum at 11:26 AM |

January 19, 2005

Professor Ravi

As the old adage goes, nothing makes you feel old like having your friend's kid brother quoted in the BBC. I think I speak for the whole lot when I say RIGHT ON!

Written while groovin' to Friday Night from the album “Permission To Land” by The Darkness

Posted by Pedraum at 11:19 AM |

January 18, 2005


Received my copy of Blink. Carry on.

Written while groovin' to Tremendo - Walk, Watch, Drink from the album “The Chillout Session - Summer Collection 2004” by Ministry Of Sound

Posted by Pedraum at 04:37 PM |

January 17, 2005

Hi, My Name's Billy. Billy Gates.

Best part of these TeenBeat-esque pics? The Mac in the background.

Posted by Pedraum at 10:51 AM |

Netflix for Gamerz

It's like Netflix but for games: Gamefly. It's that simple. The fact that Netflix wasn't already doing this is silly. Wal-mart not doing it? That I can understand (though I won't elaborate in this public forum). In any case, some readers will either thank me or curse me for the reference. I literally can't remember the last time I played a video game.

Written while groovin' to Guitar and Video Games from the album “Live” by Sunny Day Real Estate

Posted by Pedraum at 10:24 AM |

January 16, 2005

It's a Mac World After All (aka iBog)

Dear friends,

I'm sorry I've been such a bad communicator over the last couple of weeks. It was my first Mac World on the inside you see, and for me that means that life revolved around work for a time. It also means that I knew about secret things before others and it's hard for me not to talk about these special things. So, better not to talk at all, right?

I watched SJ's keynote from Caffé Macs (yes, our cafeteria really is called that and it really is spelled that way, too). The entire café is transformed into a darkened space with theatre-like seating to hold the standing-room-only crowd (one of about 6 such spots on campus) that assembles to hear it's leader tell them about the stuff their colleagues have been working on for the past year at least. For me and my homies the keynote's conclusion marks the point at which we can finally push the work we've been engaged in ovver late nights for what feels like an eternity. So there we are huddled over our laptops, trying to block the image shots from our co-workers who are going to see them in 15 minutes anyway. Long story short the launch went well. Then people starting hitting the site.

And boy did they hit it.

The new products were met with great enthusiasm at the show. Robin Williams was checking out the Shuffles on the floor soon after the keynote. Al Gore was in the hizzy as well, but he's got a more logical reason to be there. There was the release of the Mac mini too but I think the real news is in software. I've had a chance to play with iLife '05 and iWork for a few days now and I must say they are pretty impressive tools. Much like the iPod makes interaction with one's music elegant and simple so do iLife and iWork have the same effect with photos, movies, presentations, and documents. In short they make simple tasks, well, simple.

The day after Mac World began Apple released its earnings and it was a good year. Of course I'd like to take the majority of the credit for the results but y'all would laugh me right out of the place if I tried to do that. The truth is the investments that Apple has been making over the past few years is paying off. And the future is bright. It's hard to say much more than that in a public forum like this but suffice it to say I'm excited about Apple's future prospects.

I'll give updates and my own POV on results of new products as they become available. Until then, pre-order your iPod Shuffle today!

Written while groovin' to WeFunk_Show_359_2005-01-14.mp3

Posted by Pedraum at 10:27 PM |

January 12, 2005

Attention Boggers

Read this.

Posted by Pedraum at 10:25 PM |

January 09, 2005

CE-Especially Cheesy

Steven Tyler encourages Intel CEO Craig Barrett to "get funky with his bad self".

I was bummed Apple wasn't at CES. Now? Not so much.

Posted by Pedraum at 10:49 PM |

Short Attention Span

I've got more music than I know what to do with. It's an addiction as I've described it to friends and family (there are worse ones ya know). I could probably give the deeper tracks in my collection a fair-er shake were I to pack 100 a time on a CD. I haven't downloaded this dude's recommendation yet. Anyone care to and report on the aural results?
Posted by Pedraum at 10:32 PM |

January 08, 2005

The World Gets A Lil' Smaller

I interviewed a candidate yesterday for a position at Apple. For what position we're not entirely sure yet but she came recommended by a colleague who's opinion I trust and a referral carries a ton of weight in my book. In perusing her resumé before we met I noticed she's a fellow Aggie. 10 points. When we first met it was among the first things I brought up with her. Say what you will about Davis, I think it's a very special place to have gone to school and, as such, I'm excited when I meet other folks that were there at the same time as me and my homies.

Me: It's nice to meet a fellow Aggie.
Her: Oh no way, you went to Davis? I actually grew up there.
Me: Right on, I love Davis. i think it's such a special place.
Her: Oh me too. I mean, have you heard of Steve's Pizza?
Me: Heard of it? I worked there!
Her: My uncle is Steve!
Me: Get out!
Her: I can't, you're supposed to interview me and it would be awkward if I just got up and left now in the middle.

OK, well she didn't say that last bit but you get the idea. She was gonna call uncle Steve last night and tell him the news. yes Steve, your fine establishment has, in fact, been immortalized in the form of a digital reproduction of a hissy tape recording of a mediocre recording session in midtown Davis. Enjoy and rock on.

I was listening to: Anarchy In The UK by Sex Pistols when I wrote this.

Posted by Pedraum at 02:13 PM |

January 06, 2005


So Bill Gates is at CES and had all kinds of technical glitches in his presentation. This is top of mind for me because there's another significant keynote coming up on Tuesday of next week. I can say no more. Conan O'Brien was the MC and, as far as I can tell, he killed:
"Oh, see, there's Bill and I, he met me at the airport, we hung out by the pool. Then Bill used Microsoft technology to beef up his picture. (Laughter.) A little unfair. Then Bill and I hit the bar, had a good time. And then we got so drunk that we actually went out and we got ourselves matching tattoos, which is always good. (Laughter.) And, in fact, I got so drunk that I woke up with a hooker, Bill got so drunk he woke up with an Apple computer. (Laughter, applause.)"
Posted by Pedraum at 02:18 PM |

Quick Reference Cards

For your reference.

I was listening to: Before and After by Lyrics Bornwhen I wrote this.
Posted by Pedraum at 01:02 AM |